With the release of PARALLAX‘s trailer, I set out to entice the world with an ambiguous glimpse of my short movie. The idea was to stimulate the imagination. To piqué the interest. Based on the comments in different forums, comments on Facebook, and 1,100+ legitimate views on YouTube, I believe I did just that.
I found out shortly after release that it was not a trailer, but a teaser, so I changed my description of it to make it easier on the viewer’s expectations. Many viewers asked for more, but I declined. I could not show more than the 50 seconds that I already showed without telling too much of the story.
In Hollywood, 2 1/2 hour movies get 2 1/2 minute trailers. That’s 1% of the material shown. With a movie less than ten minutes, showing a ~ one minute teaser gives away 10% of the material. Not good.
A little while ago, I decided to create a second teaser. The outcry for more was so loud that it communicated to me the peoples’ interest. They were engaged and wanted more. The first teaser did what I intended for it to do.
Today I introduce to you the second and last teaser for PARALLAX. This teaser is a radical departure from the ambiguous, intentionally vampy material that dutifully earned it’s title of teaser. The new teaser retains the black and white treatment, but introduces “The Dude from Downstairs” and shows a bit of action.
If you enjoyed the first teaser you will certainly enjoy this one.
Blessings,
Scott Hampton
